In the late 90s he founded the band Dirotta su Cuba. The group took an innovative path in the Italian music scene, mixing classic pop with jazz and soul. It topped the charts and sold over 500,000 records and thousands live concerts up today. With the band Rossano worked on some commercials for prestigious brands such as Omnitel, Coca-Cola and Renault.
Later on, Rossano focused on licensing music, collaborating with important companies, among others Ferrari, Alfa Romeo, Ducati, Philip Morris, Pagani Motors, Robe di Kappa, Tetra Pack, Roadhouse and many others. He is family man, a pianist and has a master’s degree in music coaching.